To strengthen Don Julio’s presence during ADE, we implemented a targeted gifting strategy to build relationships with key artists and promoters. Partnering with Awakenings, Audio Obscura, and The ADAM Tower, we delivered personalized engraved 1942 bottles to influential names including The Martinez Brothers, Nina Kraviz, BLOND:ISH, Gordo, Marco Carola, and more.

In collaboration with The Romans Amsterdam.