To deepen the relationships established in the previous year, we explored new opportunities for meaningful engagement. We reinstated our gifting strategy and held strategic conversations with promoters, with a renewed focus on our collaboration with Awakenings. This led to personalized gifting for artists including Marlon Hoffstadt, Chris Stussy, Sven Väth, Amelie Lens, and others.

Additionally, we partnered with DJ Tennis’ Munchietown and Bridges for Music as the official drink sponsor of their annual fundraiser event, further cementing our presence within the cultural landscape.

In collaboration with The Romans Amsterdam.