AlphaTheta brought us in to handle PR in the Netherlands for the launch of the new CDJ-3000X and the upcoming activations during Amsterdam Dance Event. We shared press releases about the launch and the additional updates that followed in the weeks after. This resulted in coverage in DJ Mag, Mixmag, FHM and several other outlets. In collaboration with 3VOOR12 we organized a dedicated walk through session at the A'DAM Tower. We invited two local artists from different parts of the scene, Milion and Lola Edo, to try the new functionalities and share their first impressions with the music outlet immediately.

During ADE we invited journalists for a lunch focused on Equal Beats, AlphaTheta's initiative that aims to improve gender representation in electronic music. Journalists from 3VOOR12, Girls Who, Financieel Dagblad and DJ Mag attended, and the EIC of Cosmopolitan joined the conversation as well.

All combined, the project delivered 12 pieces of press coverage. The result was 300% of the agreed KPIs.

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