For Johnnie Walker, we developed a creator amplification strategy for the Dutch release of the limited edition bottle in collaboration with Sabrina Carpenter, inspired by her newest album Man’s Best Friend. This campaign is all about playful and daring energy and shows Sabrina’s vision on creativity, self-expression and empowerment.

Focussing on creator marketing, we carefully selected three creators in total, ensuring every collaboration felt authentic to our objectives; we picked two artists with a strong connection to music and the bubbly, fancy lifestyle we would like to convey with the campaign. The third creator has a strong connection to food and beverage, and this content was boosted in order to further increase the organic reach of the campaign. Ultimately, the goal was to create awareness and hype around the limited edition bottle.

We are still in the process of publishing content and results are slowly rolling in as we speak.